About Sofia
Clinical expertise. Personal experience. Support built for the fertility journey.
Sofia's story
Sofia Joghee is a Certified Clinical Hypnotherapist and EFT Practitioner who spent over a decade of her own life trying to conceive before she found her way to motherhood. That experience — and everything medical care couldn't address along the way — is why Conceive Within exists.
Why fertility
Sofia spent years moving through fertility clinics as a patient long before she became a practitioner. She saw, from the inside, how much of the experience goes unaddressed by even excellent medical care — the fear between appointments, the grief that has nowhere to go, the way a body starts to feel like the enemy. She trained as a Clinical Hypnotherapist and EFT Practitioner specifically to work in that gap, with a specialist focus on IVF, IUI, and reproductive trauma.
Why this work matters
A fertility clinic can treat your cycle. It cannot sit with you through the two-week wait, help you find the words for what you're feeling with your partner, or teach your nervous system that it's safe to hope again. That is the gap Sofia works in — not instead of medical care, but alongside it.
Her philosophy
Sofia believes a failed cycle or an infertility diagnosis is not the end of your story — it's a moment that deserves real support, not platitudes. Her role is to provide the clinical tools and steady presence that help you meet whatever this journey brings, one cycle at a time. She has walked alongside hundreds of women and couples through the hardest parts of trying to conceive. The work has never stopped changing her, too.
How I work
How Sofia works
Collaborative, grounded, and oriented toward transformation that holds beyond the end of the programme.
Safety before depth
No deep work happens without safety first. Your nervous system needs to know it is okay to feel, to slow down, to be honest. That foundation is built deliberately.
Your pace, always
There is no template timeline. Some people move quickly through phases; others need longer in one place. Sofia works at the pace your system can sustain.
Whole person
You are not a diagnosis, a cycle number, or a set of test results. You are a person with a body, a relationship, a history, and hopes that deserve care. The work engages all of it.
Somatic and relational
Change is not intellectual. It happens in the body, the nervous system, the quality of your relationships. Sofia works at that level.
Visible progress
You will see your progress across measured outcome domains — reduced anxiety, better sleep, steadier hope. Progress is visible, trackable, and yours.
Ready to talk?
A free 30-minute conversation to explore your situation and whether PureCuring is the right fit. Sofia personally responds to every inquiry.
Response within 48 hours. No commitment required.
Book a free consultation